New Microsoft Surface Pro 3 Ads Attack MacBook Air [Video]

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Posted August 11, 2014 at 1:45pm by iClarified Staff

Microsoft has aired three new Surface Pro 3 ads today targeting the MacBook Air. Microsoft has long attacked Apple's iPad in its Surface ads, so this is a shift from the company's usual tactics. The ads tout the Surface Pro 3's touch screen, detachable keyboard, and its ability to run just about any program. Each ad ends with the tagline "The tablet that can replace your laptop."

The first ad, Crowded, shows off the Surface Pro 3's touchscreen and ability to use a pen for handwriting and drawing. It also takes a shot at Apple's new Powerful iPhone 5s ads at the end of the ad when the MacBook Air user must carry around multiple devices.

Tablet or laptop? With the Surface Pro3, you get the best of both. The Surface Pro 3 has the power to run full Adobe Photoshop, Office and Windows. But unlike the Mac Book Air, it has a touchscreen, a pen and converts to a tablet. Don’t try that with the Mac.

The second ad, Head to Head features no commentary, but lists some of the features that the Surface Pro 3 has, that the MacBook Air does not (touchscreen, detachable keyboard, pen).

Sometimes the facts speak for themselves. Just compare the Surface Pro 3 to a MacBook Air. Both have the same storage and processing power. But only the Surface Pro 3 has a touchscreen, a pen and converts to a tablet. Surface Pro 3. The tablet that can replace your laptop.

Finally, Power again emphasizes the ability for the Surface Pro 3 to run most apps with its i5 processor. It also shows off its USB, Mini display port and kickstand.

A tablet that can replace your laptop? Take the Surface Pro 3. It’s lighter and thinner than the MacBook Air, yet it has the same intel Core i5 processor. And it also has a USB port, touchscreen and converts into a tablet.

For comparison, here's Apple's latest MacBook Air Ad.

What do you think of the new ads?

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Bandito22 - August 13, 2014 at 11:53pm

They forgot to add: An OS that actually works brilliantly..... Macbook & iPad = Yes, Surface = No!

Mike Power - August 12, 2014 at 2:38pm

Reality at it's best

1nt3gr8r - August 12, 2014 at 5:50am

It's only when a company starts directly attacking the competitors that they are in trouble. Samsung has recently done it, and now Microsoft is too. To the same damn company even! And yes, I do remember the Mac vs PC ads ages ago, but Apple don't do that anymore do they? They advertise their products rather than picking on their competitors products.

gamerscul9870 - August 12, 2014 at 1:06pm

Exactly. They would've taken lessons from Apple to be better, but like trolls going their way, this is what it's like trying to play smart and that's what these ads express besides Mac vs PC. Jealousy in the simplest form yet, the more they hate, the more it's on them.

Filipe oliveira - August 12, 2014 at 2:18am

Just the battery time without mention the other things sink already any microsoft product

Great! - August 12, 2014 at 12:32am

Come on guys, we have to give it to Microsoft. Ok, we agree that you can do more on the Surface Pro...more rubbish.

Verge Jiner - August 12, 2014 at 12:03am

Took them 3 years to make something that is quite competitive...can only get better from here. Save a lot money...an iPad with the iMac can be made redundant now.

Guest - August 11, 2014 at 7:50pm

What about battery life !!

gamerscul9870 - August 11, 2014 at 8:28pm

My ipad lasts about 2.5 days, surfish on the other hand is like laptops, 2 hours or less.

Ynona - August 11, 2014 at 6:49pm

On the 'Surface' :) Microsoft appears on paper to have a superior product. This game between Apple and Microsoft has gone on for years. The users are the true winners of this battle. Having used and serviced the typical PC MS platform for many years and are currently using both platforms I have to say that moving away from the Microsoft platform is a nice change. What was Microsoft thinking when they created Windows 8? And their pricing strategies are also way off. I don't think the Apple products are perfect but the overall experience is just better.

gamerscul9870 - August 11, 2014 at 7:09pm

Apple products are great, they do what they can to bring us the best of technology, it's a secure, simple, and smooth OS compared to shattered glass. I agree with you everywhere else though. Bill Gates acts like he wants to lose just to talk down about Apple, that's what he was thinking, why else did he ruin the familiar layout for everything that is in Windows 8? And for consoles, pass on that too, they copied the Wii, Kinect is like the Wii, let's see them copy the Wii U.

gamerscul9870 - August 11, 2014 at 4:28pm

Because of the sales compared to both gadgets, the terrible and the superior, this is their only way to stop their neglectable whining..

NoGoodNick - August 11, 2014 at 4:15pm

Advertisers never learn. Every time you denigrate another product, you reinforce that it's the market leader in the public's mind. That's FREE advertising at MS's expense. For each of these ads, for every viewer who says "That sounds good", you'll get 50 who say, "It's obviously not as good as Apple if they keep comparing them." People like making attack ads, but they rarely work as planned and turn consumer off.

gamerscul9870 - August 11, 2014 at 4:18pm

Amen to that! I remember the day when ads that compared to others talk about what they meant, imagine if a juice box commercial was ran by Microsoft and instead of taste, let's talk about the different straws they come with, that's exactly what surface advertisements are like.

gamerscul9870 - August 11, 2014 at 4:20pm

And by meant, I mean by what really matters, even if there is enough to show how things work, Microsoft on the other hand just says "we only focus on one thing, touch that can barely make a difference".

GB - August 11, 2014 at 3:58pm

The surface is so good from the perspective of hardware. However, microsoft forgot the other part that is the software which is defenetely the huge gap between yosemite and windows 8.1

gamerscul9870 - August 11, 2014 at 4:00pm

You mean parts! Security, apps, textures, familiar layout, performance.

Mike Power - August 11, 2014 at 3:23pm

Welcome to Reality, Microsoft is moving on in the world, apple same thing over and over.

gamerscul9870 - August 11, 2014 at 3:26pm

So technically those products are junk spewing the same useless talk about how better they think they are when in reality they don't have that many users for the OS or haven't sold that many surfaces and still collecting dust compared to Apple winning over and over, makes sense.

Just spewing*

Mike Power - August 11, 2014 at 3:44pm

The truth hurts, Apple got you fooled, blind and brain washed. see beyond the fruit. Apple is getting old, same every year, I got sick of it.

Clifford Paul - August 11, 2014 at 3:19pm

The os sucks on surface

SimonSays - August 11, 2014 at 3:15pm

Makes sense. That's why the surface outsells apples offerings........oh wait, the surface is the worst selling tablet ever! Wonder why.

gamerscul9870 - August 11, 2014 at 3:20pm

1. New layout, 2. Tasteless looks, 3. The things it offers other than what you normally do on tablets. Either you need a mouse or a touchscreen but either one you pick goes on different devices. Other than reasons why windows wish they can outsell but can't, it's like if they were to put a mouse on a phone since surface has mouse and touch, but what good is touch for a laptop if you just reach out? That's another thing about surface, not much explained and being tricked into buying this junk.

Blaine - August 11, 2014 at 2:41pm

They are great ads and they tell the truth. The MSP3 is better in practically everything compared to the MacBook Air.

How? - August 11, 2014 at 2:43pm

Name them

iAmMe - August 11, 2014 at 2:47pm

Microsoft has been trying to market hybrid (tablet/notebook) for years and failed miserably and now they hope this ad will change it all by comparing it to the iPad and mba. Lol

Blaine - August 11, 2014 at 9:35pm

It is 2 devices in one. Has a touchscreen (for me that is like 100) Has way higher screen resolution and IMO better aspect ratio. (Same say better then RMBP) The pen is great for productivity. Is just as powerful as MBA. Thinner and lighter than MBA. That is just a few I came up with in a matter of seconds. There probably is countless others. A better product.

Steve Gates - August 11, 2014 at 2:41pm

Misleading ads...

Guest - August 11, 2014 at 2:40pm

I hate touch screens altogether so ..... I still like my Air more

What142 - August 11, 2014 at 1:54pm

Apple just got some competition! Wish Steve Jobs was still alive.

Mike - August 11, 2014 at 2:40pm

How did they get spanked? It is ugly and still runs windows which is unreliable as can be.

iAmMe - August 11, 2014 at 2:42pm

Is it prone to viruses? Absolutely. :P

I approve - August 11, 2014 at 2:42pm

This is the most honest thing said today, not to mention Windows OS costs 100 dollars while Mavricks and even the coming Yosemite OS is free