Apple Airs New 'Powerful' iPhone 5s Ad [Video]

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Posted April 23, 2014 at 2:48am by Shalom Levytam

Apple has aired a new 'Powerful' ad for the iPhone 5s that shows the device being used in various ways.

The ad is set to "Gigantic" by the Pixies. Initially, it starts out showing members of a band using apps for the guitar, bass, drums, and vocals. It then flashes to users playing games, capturing video, translating phrases, checking their heart rate, launching rockets, and gazing at constellations using the iPhone 5s.

Finally the ad ends with the tagline, "You're more powerful than you think".

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Comments (16)

Comments are closed for this article.

Great! - April 24, 2014 at 4:45am

Apple is demonstrating the strength of its ecosystem. It's not about 1 single thing.

Great! - April 24, 2014 at 12:23am

The MotionX app on the iPhone could measure heartrate over a year ago, way before the S5 or 5s was launched. I would say that both got the idea from the apps, that arrived first.

gamerscul9870 - April 24, 2014 at 12:49am

True both it's probably how apple made the app work due to 2 flashes like that.

Great! - April 24, 2014 at 1:15am

I think how it works is that the light from the flash illuminates the tiny capillaries of the finger and the camera videos the pulses and thus the heartrate. A single flash on the iPhone 5 also works, you just need the flash to be close to the camera lens. What would be good is if the watches can detect and send the heartrate to the phones automatically.

Jess - April 23, 2014 at 3:19pm

Nm, here it is: Here’s the list of apps featured in the spot: • AmpliTube, $13.99 • Cleartune, $3.99 • Instant Heart Rate, $1.99 • Luminair, $129.99 • Pacific Rim, $0.99 • Star Walk, $0.99 • Word Lens, Free

Kiddelton - April 23, 2014 at 2:37pm

Wow after 1 yeah iPhone 5s is like new just launching the new S5 still not stand up to iPhone 5s

gamerscul9870 - April 23, 2014 at 9:24pm

Perhaps they were trying to get people to focus on innovation rather than size.

Jess - April 23, 2014 at 2:15pm

What are the names of the apps that were in that commercial?

StewartG - April 23, 2014 at 12:45pm

If only the battery lasted long enough to really enjoy all those apps for more than the duration of this video ad. Maybe that's next. Otherwise, I'm very happy with my 5S.

gamerscul9870 - April 23, 2014 at 10:41am

I knew there would be an app to translate whatever the camera sees, but yeah, what you said below about iOS 8. Apple could score the competition like that.

iFan_2014 - April 23, 2014 at 8:47am

Stop at 1:03 and notice the user interface of the camera... I guess it's for the new iOS8

rizu - April 23, 2014 at 10:27am

That's the Word Lens app. It translate words immediately by pointing your camera at the subject.

skylander - April 23, 2014 at 6:08am

This is much better than most of the previous iPhone 5S commercial.

Great! - April 23, 2014 at 3:44am

Hey, Samsung is also powerful at copying. Don't forget that.

gamerscul9870 - April 23, 2014 at 3:07am

Powerful than a follow up of any other phone. Now that's advertising.

konarkvgupta - April 23, 2014 at 2:56am

Please give us the names of the various apps shown in the video. Thanks