Spotify Introduces Video Ads for Free Users

Spotify for Brands, Spotify’s marketing platform, is launching two new video ad formats: Sponsored Sessions and Video Takeover.

Spotify Free users can opt in to watch a brand-sponsored video spot (aka a Sponsored Session) in exchange for 30 minutes of uninterrupted music. Brands can also sponsor a video ad break on desktop with a Video Takeover. Both formats are delivered in a 100% viewable environment and give our brand partners 100% share of voice.


“Our audience is incredibly engaged so we are delivering an advertising experience that enhances their time spent on Spotify and connects them to the music and brands they love,” says Jeff Levick, Spotify’s Chief Business Officer.

Launch partners for these new formats include Coca-Cola, Ford, McDonald’s, NBC Universal Pictures, Kraft/Mondelez, Nike, Sprint, Target and Wells Fargo.

You can download Spotify Music from the App Store for free.

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