"When Jonathan Ive and Tim Cook talked me through how they developed the concept of the Apple Watch from the beginning, I was impressed by their thoughts and passion for the project," Angelica Cheung,Vogue China’s editor-in-chief, told BoF. "Then I saw the watches and thought they looked rather good; some are sporty and others are very classic and elegant. At the same time, they all have so many functions that would be useful in our daily life. I just thought that they combined technology, style and functionality and were very modern and, therefore, perfect accessories for the modern-day woman which is what the Vogue China woman is about."
Cheung also offered her thoughts on why Apple chose China for the watches editorial debut.
“Chinese people are actually very digitally minded and we embrace new technology and digital products more easily than perhaps people elsewhere,” said Ms Cheung. “We are an ancient country but at the same time a very young country when it comes to fashion and new products. We love to embrace everything that is new, modern and positive,” she added. “All these convince us that the intersection of fashion and technology is a natural progression, not something alien.”
The Apple Watch is set for release early next year. There are 34 models in all. You can check out all the options here. Pricing starts at $349 but it's unclear how much the average or high-end models will cost. Some reports suggest the gold models could cost around $1200. Click here for more details on the watch.
Take a look at the shots from the magazine below!
Read More [via Mashable]