Apple Tweaks App Store Buttons to Say 'Get' Instead of 'Free'

Apple Tweaks App Store Buttons to Say 'Get' Instead of 'Free'

Posted by · 8678 views · Translate
Apple has tweaked its App Store buttons replacing the 'Free' button previously used to download apps for no charge with a new button that reads 'Get'.

It's not exactly clear why Apple decided to change the wording of its buttons; however, it likely has to do with the controversy over in-app purchases.

Back in July, The European Commission issued a statement criticizing Apple for taking 'no concrete and immediate solutions' to address concerns with in-app purchases, in particular inadvertent purchases by children.

In December 2013, Apple, Google and the Interactive Software Federation of Europe where asked that:
● Games advertised as "free" should not mislead consumers about the true costs involved;
● Games should not contain direct exhortation to children to buy items in a game or to persuade an adult to buy items for them;
● Consumers should be adequately informed about the payment arrangements for purchases and should not be debited through default settings without consumers’ explicit consent;
● Traders should provide an email address so that consumers can contact them in case of queries or complaints.

Notably, Google agreed to make a number of changes, one of which was not using the word "free" at all when games contain in-app purchases. It's likely that Apple's change is a similar step to address EU concerns.

Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.

[via Jonathan7877]


Apple Tweaks App Store Buttons to Say 'Get' Instead of 'Free'
Nick V - November 20, 2014 at 2:15pm
Or parents disable the ability to purchase in app items, oh wait, no parent is responsible for their children anymore, it's the responsibility of the government and corporations and everyone else.
MOP - November 19, 2014 at 11:38pm
That's what you "Get"
Jameson - November 19, 2014 at 7:25pm
Ha Ha. Gruber is right; people really are stupid.
Ban the Trolls!!! - November 19, 2014 at 8:04pm
Isn't that the truth.
Ren - November 19, 2014 at 9:37pm
Hahaha! Who gives a shir and when did that matter? WHO are we talking about here?
Recent