Apple Partners With Rubicon Project to Help Power iAd's Adoption of Automated Advertising

Apple Partners With Rubicon Project to Help Power iAd's Adoption of Automated Advertising

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Apple has partnered with Rubicon Project to along with several other advertising technology companies to help power iAd’s adoption of automated advertising for Apple iAd.

The selection brings Apple’s array of mobile apps to Rubicon Project’s industry-leading direct order automation platform, forming an open marketplace for the buying and selling of iAd inventory. This automated marketplace makes it easy for advertisers to buy audiences across Apple’s mobile app inventory via Rubicon Project’s global exchange.

“We’re thrilled to have been chosen by Apple to help bring automation to iAd’s direct order business and to provide access to premium mobile buyers from around the world,” said Gregory R. Raifman, President, Rubicon Project. “We look forward to providing buyers with access to iAd’s unprecedented audience targeting capabilities and our full-stack direct order automation solution.”

Apple has yet to announce additional details. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.

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Apple Partners With Rubicon Project to Help Power iAd's Adoption of Automated Advertising
Bart - November 19, 2014 at 11:10pm
According to very reliable source inside Appple. Tim Cook will announced a limited edition iPhone 6 on December 15. It has two new unique features AnalGlide button and BackDoor finger print scanner. But only comes in PINK color. Wow!
T Hui - November 20, 2014 at 1:28am
SHUT THE F UP!
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