The selection brings Apple’s array of mobile apps to Rubicon Project’s industry-leading direct order automation platform, forming an open marketplace for the buying and selling of iAd inventory. This automated marketplace makes it easy for advertisers to buy audiences across Apple’s mobile app inventory via Rubicon Project’s global exchange.
“We’re thrilled to have been chosen by Apple to help bring automation to iAd’s direct order business and to provide access to premium mobile buyers from around the world,” said Gregory R. Raifman, President, Rubicon Project. “We look forward to providing buyers with access to iAd’s unprecedented audience targeting capabilities and our full-stack direct order automation solution.”
Apple has yet to announce additional details. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.