The Apple Watch Won't Be Sold In Stores Until June!

The Apple Watch Won't Be Sold In Stores Until June!

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Apple has told retail store employees that it expects orders for the Apple Watch to be online only through May.

In a leaked internal memo, Angela Ahrendts says, "It’s important to remember that Apple Watch is not just a new product but an entirely new category for us. There’s never been anything quite like it. To deliver the kind of service our customers have come to expect—and that we expect from ourselves—we designed a completely new approach. That’s why, for the first time, we are previewing a new product in our stores before it has started shipping."

She also tells employees that this is not the end of in store product launches. "Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days—and there will be many more to come. They’re the moments where you, our teams, shine. And our customers love them as well!"

The full memo, obtained by iGen can be read below. Notably, Apple has already removed the April 24th launch date from the Apple Watch webpage and replaced it with, 'The Watch is coming.'

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The Apple Watch Won't Be Sold In Stores Until June!

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Team,

On behalf of Tim and the rest of the executive team, I want to thank you very much for making last Friday’s debut of Apple Watch unforgettable. The Previews going on in our stores and support from our Contact Centers are unlike anything we have done before.

The feedback from customers is overwhelmingly positive. They are excited about Apple Watch, and your teams are creating fantastic experiences for them. Customers who pre-ordered will start receiving deliveries next Friday as planned, and I know you will do a great job helping them get set up.

Many of you have been getting questions asking if we will have the watch available in stores on April 24 for walk-in purchases. As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I’ll have more updates as we get closer to in-store availability, but we expect this to continue through the month of May. It has not been an easy decision, and I want to share with you the thinking behind it.

It’s important to remember that Apple Watch is not just a new product but an entirely new category for us. There’s never been anything quite like it. To deliver the kind of service our customers have come to expect—and that we expect from ourselves—we designed a completely new approach. That’s why, for the first time, we are previewing a new product in our stores before it has started shipping.

Apple Watch is also our most personal product yet, with multiple case and band options because it’s an object of self-expression. Given the high interest and initial supply at launch, we will be able to get customers the model they want earlier and faster by taking orders online.

I know this is a different experience for our customers, and a change for you as well. Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days—and there will be many more to come. They’re the moments where you, our teams, shine. And our customers love them as well!

Apple Watch is an exciting new product and we are at the start of a very exciting time at Apple. You’re the best team on earth and you are doing an amazing job.

For customers who want to buy a watch, please continue to help them place their order online. Also make sure they know that, wherever they buy, Apple will provide them with a great Personal Setup experience — either online or in our stores. This includes syncing their Apple Watch with their iPhone and teaching them about all the incredible features of their new Apple Watch.

Thank you very much again, and I look forward to seeing you soon.
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James Daley - April 16, 2015 at 4:50pm
Weak.....the ball was dropped on this launch in a major way. Don't say your going to have ready by a certain date and then not have enough to go around. I ordered my watch right at midnight (black sport) and my email says I have to wait 4-6 weeks. Again, if I'm one of the first people to order why do I have to wait for over a month to get it? Apple very much screwed this launch up big time. If you don't have the product ready don't launch on the date you say. Fix it Apple you look real stupid right now.
Kornmehl - April 16, 2015 at 4:54pm
You did NOT order right at midnight if you got a 4-6 week delivery date. You are a LIAR. Period.
MustangLyfe - April 16, 2015 at 8:45pm
Man chill.... they allowed to make mistakes right if not you can always go to Samsung!
Verdict - April 16, 2015 at 4:49pm
I am so happy that they are fulfilling the online orders first. I never understood why my friends would get their products before me by walking in, and I would preorder 3 mins after it would go live and get my phone a week later. About time Apple
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