The San Francisco-based music service, which is scrambling to compete with the likes of Spotify and a forthcoming service being developed by Apple, told BuzzFeed News that it will offer a significantly limited subscription plan for $3.99 a month. It hopes the price will lure listeners who don’t want to pay the industry standard $9.99 a month for unlimited access to millions of songs.
The service, which will be called Rdio Select includes:
1) Streaming radio stations without ads and the ability to skip ahead as often as you want
2) Daily access to 25 songs of your choosing. Subscribers can download the 25 songs and replace some or all of them each day, as long as the number doesn't exceed 25.
Anthony Bay, Rdio’s CEO, told BuzzFeed that 25 songs “is more than most users download in a day, so we feel it’s enough”. He also noted that the number “allows us to license the product in a way that we can keep the price at $4 a month” without losing money.
Bay believes that Rdio Select is a mid-level streaming option that the market currently lacks.
“We’ve all been flying airplanes that had business class only,” Bay said. “There is no coach.”
You can follow iClarified on Twitter, Facebook, Google+, or RSS to find out when Rdio Select launches.
For now, you can download Rdio Music from the App Store for free.