Apple TV Continues to Control a Major Share of 'TV Everywhere' Viewing [Report]

Apple TV Continues to Control a Major Share of 'TV Everywhere' Viewing [Report]

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Apple is continuing to dominate digital video viewing thanks to the Apple TV and its iOS devices, according a new report form Adobe. Apple was the leader in major categories including authenticated 'TV Everywhere' video and unauthenticated mobile video viewing.

TV Everywhere, which is simply subscription-based pay TV programming that's streamed, has grown 282% year over year (YoY), with the Apple TV doubling their share of viewing form the last quarter from 5% to 10% -- overtaking Roku. Apple devices are currently driving 62% all authenticated pay-for-TV video views.

“Apple is sitting in the catbird seat because of its dominant position with access to consumers and a wealth of video data,” said Tamara Gaffney, principal analyst at ADI. “The challenge will be to see if it can monetize the strategy fast enough to get ahead of the movement away from linear TV toward digital viewing. Apple is clearly looking to play in the video-streaming market, and the growth of that market is a big indicator as to why.”

“It goes to show that this industry is taking off, and, clearly, that’s why Apple is trying to get out in front of it.”

The report notes that connected TV devices like the Apple TV and Roku have seen dramatic growth in TV Everywhere programming, growing from 6% to 24% YoY. These devices have taken most of the viewership away from the Mac and PC. iOS also widened its lead of authenticated TV Everywhere consumption from 43% to 47%, while Android's share remained relatively flat at 15%. In terms of unauthenticated mobile video streaming, the iPhone and iPad represented 82% of all viewing.

While Adobe's report did find that desktop browsing and authenticated streaming is on the decline, it found that for general online video viewing, Google Chrome saw an 18% increase YoY -- outpacing Safari, which was up 15% YoY. Internet Explorer and Firefox both saw a decline in video viewing.

Even though Apple has no plans to reveal a revamped Apple TV at WWDC, it has been continuously adding content to the streaming device. Just yesterday, Showtime announced it would be offering a standalone service with the Apple TV, following HBO Now.

Read More via TNW

Apple TV Continues to Control a Major Share of 'TV Everywhere' Viewing [Report]
Apple TV Continues to Control a Major Share of 'TV Everywhere' Viewing [Report]
Apple TV Continues to Control a Major Share of 'TV Everywhere' Viewing [Report]
Groku - June 11, 2015 at 1:54pm
Again, Jailbreak for ATV3 and sale will increase for at least 10%.
Curtix - June 4, 2015 at 7:20pm
Seriously!?!? How the fu@$ does that happen? It SUCKS!!! Every Apple TV sells the same way; some poor douche who doesn't know what it is or what it does buys it because he/she thinks they should. Then the hook it up, quickly realize how utterly useless it is and it sits there doing absolutely nothing from that point forward. Useless example of how marketing sells better than value or need.
Nat - June 5, 2015 at 2:40am
Really?!? How the $€¥£% can you be so ignorant? It ROCKS! Not every Apple TV is built differently just like iPhones. Both sales increase yearly and counting! Some smart persons who gets it know what it does or not and along the way to receiving it or after setting it up knows new channel like it's unexpected knowing how much a TV continues to grow! It sits there doing its job focusing on bringing what matters to people to suit what they don't need to pay monthly for, shows and the content since the beginning. Perfect fact and statement of marketing it any day.
Speaklogic - June 4, 2015 at 7:17pm
Apple TV is a limited closed money hungry device. Its all about Plex and, Sling.tv
Nat - June 5, 2015 at 2:36am
Apple TV 2 is still up to date and can be jailbroken. All in focusing on who wants more content all on a $100 device.
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