You can no longer visit the store directly by navigating to store.apple.com. To purchase a device you must visit its main product page. Likewise, to purchase an accessory you need to visit the product page relating to the accessory you are looking to buy.
Here's Apple official statement provided to TechCrunch on the new design.
"We redesigned Apple.com knowing that our customers want to explore, research and shop in one place," said an Apple spokesperson in a statement. "The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We've also improved several of the site's features to make shopping easier than ever for our customers."
Take a look at a few screenshots below or hit the link to check it out for yourself. Let us know what you think in the comments.