Apple TV Slips to Fourth Most Popular Media Streaming Device [Chart]

Apple TV Slips to Fourth Most Popular Media Streaming Device [Chart]

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The Amazon Fire TV has overtaken the Apple TV as the third most popular media streaming device, according to a new Parks Associates report.

Amazon, Apple, Google, and Roku accounted for 86% of all units sold to U.S. broadband households in 2014. It's estimated that 86 million streaming media devices will be sold globally in 2019.

“Roku continues to lead streaming media device sales in the U.S. with 34% of units sold in 2014. Google is second with 23%, and new entrant Amazon overtook Apple for third place,” said Barbara Kraus, Director of Research, Parks Associates. “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content. Devices with additional functionality such as the Intel Compute Stick may be a sign of things to come, where streaming is not the primary function but an extra feature to provide additional value.”

Nearly 20% of U.S. broadband households own at least one streaming media player, such as a Roku 3, Amazon Fire TV, or Apple TV. Eight percent own at least one streaming stick, such as a Google Chromecast, Amazon Fire TV Stick, or Roku’s HDMI Streaming Stick, while 2% own both form factors.

Roku devices are the most used among U.S. broadband households that own a streaming media device at 37%, followed by Google Chromecast at 19%, Apple TV at 17%, and Amazon Fire TV devices at 14%.

Sales of the Apple TV are likely to skyrocket if Apple does unveil a new one next month. The new Apple TV is said to feature an A8 chip, increased storage, a slimmer chassis, a touchpad remote, an improved OS with Siri voice control, and an App Store.

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Apple TV Slips to Fourth Most Popular Media Streaming Device [Chart]
Apple TV - August 23, 2015 at 3:03pm
I'd like to see statistics of people that own the top four streaming devices. Considering they are all media delivery devices, the initial sale only tells part of the story. Ownership, usage, and sales would give a better overview.
Bob Dole - August 21, 2015 at 12:42am
Too bad this is just referencing the 2014 Sales and not an actual break down of the usage with all of the devices. The titles is misleading imo
The iDevice Pro - August 20, 2015 at 11:20pm
Until it is jailbroken.... IF it is jailbroken.....the Raspberry PI2 will be king in my book due to its infallible ability to run OSMC (Kodi).
SimonSays - August 20, 2015 at 10:08pm
That all will change when apple releases their new Apple TV with 4K support and gaming (hey a guy can dream right?)
Nat - August 20, 2015 at 11:12pm
The Apple TV 4 won't have support for 4k but will have room for many other stuff.