Apple Improves Its App Store Search Algorithm

Apple Improves Its App Store Search Algorithm

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Apple has made a significant change in the search algorithm for its App Store, reports TechCrunch. The site has heard from developers that a series of changes occurred starting on November 3rd, making results more intelligent and more relevant.

“I think it definitely represents a significant shift from changes in the past, where I think [Apple] just changed the weighting around certain variables like keyword input, or what keywords you had in the title,” explains Dan Held, founder of mobile growth consulting firm Analytica.

“It’s their attempt at understanding how different apps rank relative to each other,” he explains, noting that, of course, PageRank is far more complex. “I think this is an attempt to move in that direction…the first step would probably be to benchmark where you rank compared to your competitors,” says Held.

Apple is now ranking apps by a mix of contextual keywords, partial keyword matches, competitor names, and more. For example, a search for Twitter brings up alternative apps like Tweetbot, Twitterrific, and others.

Have you noticed that search results are more relevant now? Let us know in the comments!

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Apple Improves Its App Store Search Algorithm
Rob Weber - February 15, 2016 at 1:08pm
The new App Store search ranking algorithm seems like an improvement. From what I read via this App Store search optimization white paper (http://nativex.com/whitepaper/aso1search/) the main factors which influence rank are the keywords in the app's name, and also how many downloads they are getting. Seems pretty straight forward.
Steve - November 14, 2015 at 5:50pm
They're just getting around to that now? WTF!
Tim - November 15, 2015 at 12:46am
What do you mean? It's called not being too busy when you don't have to worry about iOS updated or making new products. Calm your tits.
Billyyyy - November 16, 2015 at 7:23pm
You do know they have thousands and thousands of engineers, programmers, designers. Team after team. They didn't need to wait for the iPhone team to stop designing the newest iPhone then now that it's out that team could optimize search lol that team never stops and is now design the iPhone 7 and likely a parallel team also in some alpha stages of the iPhone 8 or 7S. Crazy it took them so long.
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