Apple is planning to adopt a new CPU for the fifth-generation Apple TV to dramatically improve the device's hardware performance and will add new functions to help it no longer serve only as a set-top box (STB). Some market watchers expect the new Apple TV to achieve 20 million unit shipments in 2016. Production is outsourced to Quanta Computer instead of its existing partner Foxconn Electronics (Hon Hai Precision Industry). However, Quanta declined to comment on its clients or orders.
The site notes that competition in the area is fierce as Roku, Google, and Amazon are all battling with Apple for market share. Amazon is said to have bested Apple in sales of its Fire TV but is reportedly behind Roku and Google.
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