Apple Continues to Dominate Holiday Sales [Charts]

Apple Continues to Dominate Holiday Sales [Charts]

Posted by · 12180 views · Translate
Apple continued to dominate holiday sales in 2015, according to data analysis from Flurry Analytics. The company used data from the over 780,000 apps it tracks to make several interesting observations.

Notably, consumers are gravitating towards larger smartphones (phablets).

Back in 2013, only 4% of new device activations during the week leading up to Christmas were phablets. Fast forward two years and a whopping 27% of all new devices were phablets. That’s doubling share in only 12 months!

Apple Continues to Dominate Holiday Sales [Charts]

While previously, it appeared that phablets were just stealing market share from tablets, it's now clear that users are opting for phablets instead of smaller phones. Phablets accounted for over 50% of all Android devices and about 12% of Apple devices activated during Christmas week. The new iPad Pro is grouped into “Full-Size Tablets” and represented less than 1% of device activations.

Apple Continues to Dominate Holiday Sales [Charts]

Looking at the top manufacturers, Apple was number one with 49.1% of all new devices (down 2.2% from last year). Samsung came in at 19.8% (up 2.1% from last year). Microsoft lost market share dropping from 5.8% to 2%. Sony fell out of the top five and Xiaomi placed fifth with 1.5% market share. Considering Xiaomi is not in the United States and Christmas is not the biggest gifting day of the year in China, this is considered a significant achievement.

Apple Continues to Dominate Holiday Sales [Charts]

It terms of apps, Christmas was once again the biggest day of the year for app downloads. Flurry tracked 2.2x as many app installs on Christmas Day as on an average day in December.

Read More


Apple Continues to Dominate Holiday Sales [Charts]
Rockyr - July 22, 2016 at 9:45am
It has been good quality that when at this time when we have to amuse yourself the game of assignment service quarrel royale we don't have rely on the wealth of store as you can produce online at the website.
faefs - May 4, 2016 at 6:29am
Good artical !!
kajal - March 14, 2016 at 7:35pm
Hello friends, if you are looking for the free psn codes then visit this website and get resources for psn codes generator and through this generate generate unlimited psn codes.
Anwen - February 2, 2016 at 11:51am
Subsequent not too intimately at the back was Samsung, whose products cumulatively accounted for 19.8% of new commencement. Now fascinatingly an adequate amount of, Apple’s share of new activations actually curved in a small piece year over year. For more info visit buying custom term papers.
violet bplatt - April 19, 2017 at 5:39am
Paper Matic offers excellent Editing and Proofreading Services for essays, assignments, dissertations and theses. Contact now for details.
1 More Comment
Recent