“It’s good news that Apple is making streaming work but it is also going to accelerate the decline of downloads,” said Mark Mulligan, a music industry analyst with Midia Research. At its current growth rate, Apple has “the potential to be the leading music subscription service sometime in 2017.”
In the U.S., download sales are declining quickly. Album download sales dropped 9% in 2014 and individual track download sales dropped 12%. However, demand for streaming increased 50% during that period with 164 billion songs streamed.
Spotify announced in June that it had reached 20 million subscribers out of 75 million monthly listeners. That number is likely to have increased through the end of the year as a Spotify has been ranking high on the App Store charts.
Apple Music had a rocky launch but the company has been working to improve the service. Six months in have you tried it? Are you still using Apple Music or have you turned to another streaming music service? Let us know in the comments!