Here's the original rumor:
According to a senior industry source, Apple has privately agreed to develop a simple tool to help consumers shift data such as contacts, music and photos if they move to Android. Major European telecoms operators are concerned that only a tiny fraction of customers ever move off the iPhone, in part because of the technical hassle of transferring data.
Here is Apple's statement provided to BuzzFeed.
“There is no truth to this rumor,” Apple spokesperson Trudy Muller said in a statement to BuzzFeed News. “We are entirely focused on switching users from Android to iPhone, and that is going great.”
Last September, Apple released a Switch to iOS From Android app; however, it doesn't make much sense for the company to release an app for those switching away from iOS.