Microsoft Continues Attack on Mac With New Surface Ads [Video]

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Posted March 9, 2016 at 4:29pm by Shalom Levytam

Microsoft is continuing its attack on Mac with a new series of Surface ads. The company's previous series of ads for Windows 10 were also aimed at Mac.

The new Surface ads feature Tim Flach, an animal photographer.

Surface Book. The laptop that does more. Just like you.
No matter what you're creating, do it better on Surface Book. With the power to run the software you need in an incredibly light body, plus a Pen and beautiful touchscreen, Surface Book is revolutionizing the way you work. Just ask first-time Surface Book user Tim Flach, a photographer using Surface Book to make his animal portraits look almost human.

Photographer Tim Flach discovers the power of Surface Book
Surface Book does more. Just ask first-time Surface Book user Tim Flach, an animal photographer who needs exceptional power capabilities to bring his portraits to life.

Photographer Tim Flach discovers Surface Book and Pen
Surface Book does more. Just ask first-time Surface Book user Tim Flach, an animal photographer who needs a Pen and beautiful touchscreen to bring his portraits to life.

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U - March 18, 2016 at 5:10pm

The Mac must be eating quite a bit into Windoz's sales for Microsoft to stoop that low! But then again, didn't they plagiarize the Mac GUI!!!

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Ammar - March 10, 2016 at 3:48pm

To all other imitators stop the jealousy and start doing something innovative like apple do.

Thufail - March 10, 2016 at 5:40am

You can do it on the ipad pro with amazing apple pencil. Not like the crap pencil you use

Mang Domeng - March 10, 2016 at 4:45am

Why buy this crap if you already have a macbook pro? If you have a ipad pro with apple pencil, just hook it up together with astropad app you will get dual screen with 2048 pressure sensitivity in the stylus rather than their's with only 1024 pressure sensitivity. You'll get faster response because both devices doesn't consume each other's hardwares. The MBP has its own ram and so does the ipad pro. The apple pencil has surpassed the wacom stylus in terms of accuracy and better control because of the added sensors to it like gyroscope and accelerometer which the wacom only relies on its spring for pressure sensitivity.

gamerscul9870 - March 10, 2016 at 4:49am

duet app also does it to.

ViewRoyal - March 9, 2016 at 10:14pm

Microsoft is out of touch with reality. No one wants to use their fingers or a stylus on their laptop or desktop computer. In addition to the dreaded "Gorilla arms syndrome", you can use your multi-touch much more effectively on a trackpad than on a vertical computer screen, because 1) you are not blocking what you are trying to manipulate, 2) you don't get messy finger smudges all over your screen, and 3) you can use smaller precise movement on a trackpad than the large imprecise movements you would make on your screen. Also, on a laptop you need to use your other hand to support the moveable display as you push your fingers all over it. And if your laptop is on your lap (usually at an angle) pushing on the screen (if not supported by your other hand) will send it crashing to the floor. Duh! The software and hardware of a computer using a desktop operating system is very different than that of a hand-held multi-touch tablet. Just because you CAN make a laptop that has a multi-touch screen, doesn't mean you SHOULD make a laptop that has a multi-touch screen! There are logical reasons why Apple makes desktop computers and multi-touch tablets, and doesn't try to combine the two. You end up with something like the Microsoft Surface. It is neither a good laptop, nor is it a good tablet. It is too thick, heavy and expensive, and using your fingers to run a desktop application is an exercise in futility (there are very few "tablet" apps for the Surface). No one buys a Surface WITHOUT a keyboard/trackpad cover, because it would be mostly useless without one.

gamerscul9870 - March 9, 2016 at 10:12pm

"I can't do this on my Mac!" -BSOD. 'nuff said.

Apple Mac - March 9, 2016 at 10:06pm

I think is hilarious on the first add when he says "I can't do this on my Mac" Lol - Sooo you have a Mac then?

Daniel Carr - March 9, 2016 at 9:32pm

I just think it's unprofessional to attack another company no matter who it is.

gamerscul9870 - March 9, 2016 at 6:55pm

Bad! Apple products are always ahead of their games and rivals that only involve Apple proves why they're not mentioning anyone else to begin with! Enough being stabbed by Micro$ofts shattered glASS in order to get a real bias on some level!

Great - March 9, 2016 at 5:26pm

Shouldn't he get a larger screen?

SayingWhatEveryonesThinking - March 9, 2016 at 4:54pm

He's obviously doing this for the money. I'm sure he uses a Mac and is buying an iPad Pro for the pen. Otherwise, he's no doubt cursing Windows as the crap OS it is.

Captain Japan - March 9, 2016 at 4:52pm

I'm skeered.

gamerscul9870 - March 9, 2016 at 4:51pm

How can you do more when you don't have that many apps to work with in the first place? Yeah, my thoughts exactly.

Shashank534 - March 9, 2016 at 4:49pm

Everyone in world is jealous of apple. And so they are comparing themselves with Apple. So ultimately they believe that Apple is not just better than them, but best of them in world.