The winner gets to have lunch with Apple CEO Tim Cook on Apple's campus and gets passes to this year's WWDC. The prize was valued at $100,000, but bidding quickly exceeded that within the first few days. The bidding reportedly jumped in the final hours as late entries were made to extend the auction.
Proceeds from the auction will benefit the RFK Center for Justice and Human rights. This year's auction brought in more than 2015 ($200,000) and 2014 ($330,000). The largest amount raised was in 2013, when the auction first went live and raised over $610,000.
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