Apple to Drop Its Cut of App Store Subscription Revenue to 15% After the First Year

Apple to Drop Its Cut of App Store Subscription Revenue to 15% After the First Year

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Apple is dropping its cut of App Store subscription revenue from 30% to 15% after the first year, according to an iMore report. Additionally, subscriptions will be available to apps in all categories.

Where, previously, subscriptions were only available to streaming media, cloud services, news, and dating apps, they're now available to all categories. Most interestingly, after the traditional 70/30 split in the first year of subscriptions, Apple will only be asking for 85/15 for subsequent years.

Apple to Drop Its Cut of App Store Subscription Revenue to 15% After the First Year

Other changes to the App Store reportedly include the filtering of installed apps from Apple's featured lists and the ability for developers place ads for their app in App Store search results. The ads will be clearly labelled as such.

These changes are said to take effect starting today. Details about the Search ads should soon be live here.

Update:
In an interview with Phil Schiller, the Verge has learned that search ads will appear at the top of iOS App Store search results, and will be identified as a search ad, showing a light blue background with a blue ad button on it. Only one ad will appear at a time or none at all. You can see an example ad below.

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Apple to Drop Its Cut of App Store Subscription Revenue to 15% After the First Year
Great - June 9, 2016 at 2:34pm
Just wait for the others to start copying Apple again!
clown - June 8, 2016 at 5:33pm
Sales must be lacking. Only reasons and to possibly increase profitability since people are bot buy $700 phones each year
joker - June 8, 2016 at 5:54pm
Or they want to buy a whole new iPhone that only has a few upgrades and usually keeps the same designs after a new one is introduced.
SimonSaysYou'reAnIdiot - June 8, 2016 at 7:06pm
Or waste time like an idiot hating on a successful American company for no apparent reason.
Simon is an idiot - June 8, 2016 at 8:18pm
Yeah they so "American" that they get away with paying barely any taxes like Google and Facebook. Trump wants to raise their taxes thats why CEO's like Cook, Suckerburg, and Bezos wants Hillary. She corrupt like them bro. Do research.
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