Apple 'Apps for Earth' Campaign Raises $8 Million for WWF

Apple 'Apps for Earth' Campaign Raises $8 Million for WWF

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Apple and WWF's Apps for Earth campaign raised more than $8 million in total proceeds to support WWF’s conservation work, Apple announced today.

During the ten-day campaign in April, Apple, WWF and 24 developers worked together to help the planet, one app at a time. Through interactive and educational content created exclusively for Apps for Earth, the campaign gave participants an opportunity to actively engage in conservation and contribute to WWF’s mission.

Apple 'Apps for Earth' Campaign Raises $8 Million for WWF

100% of the proceeds from participating apps and In-App Purchases go to support WWF’s conservation work.

The campaign is the second time Apple has partnered with WWF. Last year, the two companies established a multi-year partnership to protect up to a million acres of responsibly managed forest across China, furthering Apple’s work to lower its footprint and conserve resources throughout its entire operation.


Apple 'Apps for Earth' Campaign Raises $8 Million for WWF
Great - June 18, 2016 at 2:10am
Where's Android phone makers copying this sort of thing?
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