Apple AirPods to Feature Custom Bluetooth Chip, Target High End Market [Report]

Apple AirPods to Feature Custom Bluetooth Chip, Target High End Market [Report]

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A new report from KGI Securities analyst Ming-Chi Kuo says that Apple's upcoming wireless earphones will feature a custom Bluetooth chip and will target a higher end market than Beats by Dre.

The earphones dubbed AirPods will be similar in style to The Dash earphones by Bragi. Their custom Bluetooth chip is said to improve battery performance for longer battery life.

The AirPods could be unveiled as soon as tomorrow. According to Kuo, Apple plans to target the high end market with the earphones and target the mid range market with its Beats headphones. It's unclear if this means the AirPods will be priced higher than Beats or whether the price of Beats will be lowered in the future.

We believe Apple will position Beats in the midrange market once it launches Apple's own-brand Bluetooth headphones, in order to maximize profit with a dual-brand strategy. We also believe Apple will have its own-designed Bluetooth-like communication chip, given its higher requirements for power-saving, communication specs and potential rapid growth of Bluetooth headphone shipments. Cheng-Uei and Inventec are the likely choices for assembly service.

Kuo predicts that Apple will not include wireless earphones with the iPhone 7, rather the company is likely to ship the new smartphone with Lightning EarPods.

To find out what Apple unveils tomorrow, please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.

[via MacRumors]

Apple AirPods to Feature Custom Bluetooth Chip, Target High End Market [Report]
[The Dash]
City023 - September 6, 2016 at 11:44pm
Gonna need a few pairs. Cause I see a lot of people including myself losing them.
basicitizen - September 6, 2016 at 8:54pm
I'll buy it. As long as it sounds good. Good sound is in the ears-of-the-beholder. Don't talk shit just because you experience shit. It's just mean they aren't for you. I for once, love the Powerbeats 2 Wireless, it sounds good to ME.
Chip - September 6, 2016 at 7:58pm
Noii matter what people say, beats by Dre is garbage headphones people should be ashamed of saying they are so great. The apple wired head phones that comes with the phone sounds way better fit free. So these will be great.
MUKAI - September 7, 2016 at 3:22am
Hmmm Dre only good talent was making beats (MUSIC). The headphones are and will always be garbage just like the lies he told you once you picked up a failed Aftermath album.
J Miller - September 6, 2016 at 6:30pm
Only ignorant (which means also arrogant by inevitable default as it is consequential) people would even contemplate using Bluetooth for anything of high-quality sound, let alone high-end. But, as it is Apple, "high-end" inevitable means "high price". Beats headphones are so mediocre, irrespective of the model and cost that anyone pursuing a good sound never even look at them. But, then, manufacturers and designers can only be as good or bespoke as their clientele... shame.
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