The idea is that Apple wants to make it easier to find and watch video content without requiring users to sift through a bunch of apps. Instead, Apple’s guide will aggregate and show content that’s available and then send users directly to that content via deep links. The feature is supposed to work on the Apple TV streaming box as well as on other iOS devices like iPhones.
Not all video providers are participating, says Recode. For example, Netflix will not be a launch partner, according to sources.
The service will let users sign in with their TV subscription credentials to access content in any app that supports the feature. This is seen an an incremental step for Apple's TV ambitions. The company has been trying to create its own pay TV service but has been unable to strike the deals need to make its service happen.
We'll be covering tomorrows event live. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.