Publishers who put content on the app can still sell their own ads and will keep 100 percent of the revenue from any ads they sell. The new deal means that NBCUniversal, instead of Apple, will sell any remaining ad inventory.
Linda Yaccarino, head of NBCUniversal, told staff that a new dedicated sales group would be established for the app. It current has about 70 million unique users.
Publishers will still keep 70% of profits for ad sales in their content.
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