Twitter is the world’s biggest suggestion box, and when it comes to customer service, there’s never a line. The #Customer award celebrates those companies that took advantage of Twitter to listen and respond to their customers in real time, making lifelong friends and brand advocates along the way.
Here's what Twitter liked about @AppleSupport.
Campaign: @AppleSupport Launch
The average online customer service response time is a long, grueling 17 hours. Hours! @AppleSupport decided to do something about that sad stat and use Twitter to respond to customer inquiries and comments. Because of the live nature of Twitter they are also able to pick up conversations with customers at any time, and incorporate rich media into responses to provide even more help to people when and where they need it most.
#CUSTOMER Award: @AppleSupport
Country: United States
How’d it go?
@AppleSupport has received outstanding customer feedback and generated more than 150,000 likes and Retweets since its launch in March 2016. @AppleSupport ranks #1 among support accounts for average engagements and average engagements for followers.
Coming second was DHL and and in third was Société Générale.