Apple in Talks to Offer Rentals of Movies Shortly After They Open in Theaters

Apple in Talks to Offer Rentals of Movies Shortly After They Open in Theaters

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Apple is in talks with Hollywood studios to gain earlier access to movies, according to a Bloomberg report.

21st Century Fox Inc., Time Warner Inc.’s Warner Bros. and Comcast Corp.’s Universal Pictures all confirmed over the past week that they are looking to offer high-priced, home-video rentals of new movies shortly after they open in theaters. Some studio executives have been pushing to allow home rentals as early as two weeks after theatrical debuts and are considering a deal with iTunes as one option, said the people, who asked not to be identified because the discussions are private.

Apple has long been trying to gain earlier access to movies, giving it a leg up on the competition. However, the studios could strike a deal with a different platform instead.

Usually movies are exclusive to theaters for about 90 days before they are made available on DVD or online. Bloomberg notes that there has been little growth in cinema attendance and home video revenue in recent years and so film companies are under pressure to find new growth.

Under consideration is a premium rental rate of about $25 to $50 to watch a new movie, higher than the average price of a ticket.

More details in the full report linked below...

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Apple in Talks to Offer Rentals of Movies Shortly After They Open in Theaters
jake Sampson - December 8, 2016 at 4:50am
I'm so excited i just can't fight it!!!!!!!
MitchelM - December 8, 2016 at 4:50am
Maybe they should offer a paid ml they service since they also have newer movies. They would definitively kill many other services. As long as they provide all the new movies too.
MitchelM - December 8, 2016 at 4:50am
Paid monthly service I meant to say.
Bayhuy - December 8, 2016 at 1:54am
Greedyness!!! Ok $25 but after the 4K is released you should send the user free blue ray with the movie!!!
Great! - December 8, 2016 at 5:41am
Yeah! That's why you're the owner of a big business!
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