"We anticipate Apple will adopt a flat implementation of OLED design on their special iPhone model, which is analogous to the current 2.5D glass design," Lam told MacRumors. "Much like the recently announced LG G6, we anticipate a touchscreen with a new longer aspect ratio design to take advantage of higher coverage area of the iPhone in its entirety. This new design language is expected to become the trend for 2017, as we all anticipate Samsung's reveal later this month."
Notably, this lines up with recent predictions from TrendForce and the well respected Ming-Chi Kuo.
It's possible that some of the curved display rumors we're hearing are actually referring to the slightly curve on the edges that the current generation iPhones already have. We'll know more once production gets underway and parts start leaking online.
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