The investment bank believes the iPhone 7s, iPhone 7s Plus, and iPhone 8 with OLED display will each have a 'full spectral sensing' ambient light sensor for a 'True Color' screen. The sensors are reportedly being supplied by AMS.
For the expected iPhone 7S models, as well as the iPhone 8, we think ams's content increases due to the inclusion of its full spectral sensing ambient light sensor, as already seen in the iPad Pro for that device's True Color screen functionality. We estimate this to be a material step-up in content from the $0.60 range to $1.00.
The True Tone display in the iPad Pro uses advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in your environment. Which means reading is more natural and comfortable.
Notably, it's also rumored that the second generation 12.9-inch iPad Pro will gain a True Tone display.
Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.