The documentary chronicles Sean Combs' (Puff Daddy) and his record label's rise to the top of the music business in the mid-90s and his difficulties putting together last year's 20th anniversary Bad Boy reunion shows.
"I went to the [Bad Boy Reuion] concert and thought it was incredible," Jimmy Iovine, Apple Music chairman and CEO, tells Billboard. "I think Puff and Bad Boy's story is incredible and one that a lot of people can relate to in any genre or in any business. His story is powerful. He really overcame a lot to get to where he's at today and the documentary shows that."
"He's so vulnerable and human in this," says Live Nation Productions head Heather Parry who also produced the recent Eagles of Death Metal documentary that HBO optioned. "The access we got was incredible," she says. "We were in the shower with him, we see him getting a B12 shot in his underwear and then how upset he is with how the first night of the show went. He's vulnerable but you see how much he loves and cares for his Bad Boy family."
Can't Stop, Won't Stop: A Bad Boy Story will stream exclusively on Apple Music starting June 25th. More details on how it came to be can be found in the article linked below...