Showcased at Display Week 2017, the 9.1-inch OLED is described as a next generation technology which might one day be used for wearable, Internet (IoT), automotive or artificial intelligence (AI) applications.
It is considered to be a very promising future technology. Compared to conventional flexible OLEDs that can be formed in only one direction, such as bending, folding, or rolling a screen, the Samsung Display stretchable OLED panel can be flexed in two directions. When the screen is pressed from above, it depresses like a rubber balloon, then returns to its original flat shape. The screen when stretched up or down, even when pressed, has sufficient elasticity to recover.
Samsung says the the display can maintain its original image quality while increasing the screen to a depth of up to 12 mm when the display is pressed.
Notably, Apple is rumored to be have signed a two year $9 billion contract with Samsung for supply of its OLED display panels which are expected to make their appearance in the upcoming iPhone 8. It's likely that Apple will consider Samsung display advancements such as this for future devices.
Take a look at the video below...