Nearly 50% of Smartphones to Feature OLED Displays by 2020 [Report]

AMOLED will soon become mainstream in the global smartphone market with a penetration rate of nearly 50% by 2020, according to a TrendForce report.

The company's WitsView division notes that since 2015 Samsung Display has been looking for more sources of demand to expand its presence in the AMOLED market.


This year is a breakthrough for SDC as the company has for the first time entered the iPhone display chain with its AMOLED offering. As 2017 marks the 10th anniversary of the iPhone’s launch, Apple has made major upgrades to this year’s iPhone refresh in order to dramatically raise the sales of these devices.

“Apple’s move has been closely watched by its competitors,” said Boyce Fan, research director of WitsView. “The reveal of the next iPhone’s specifications has accelerated the deployment of AMOLED displays for other smartphone brands. Panel makers, especially those from China, are hastily building up their AMOLED manufacturing capacity as well.”

Thanks to the iPhone, OLED market penetration is expected to reach 35.3% next year, 41.9% in 2019, and 49.4% in 2020.

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