The absurd $100 price gouging fee appears to give customers the privilege of being able to purchase a full price iPhone without needing a plan or an account with a carrier. You may want to do this if you'd prefer the Qualcomm modem which historically has been available on the Verizon model; rather than the Intel modem.
Here's the statement from Best Buy provided to Bloomberg:
“Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy,” Danielle Schumann, a company spokeswoman, said in an email. “Our customers have told us they want this flexibility and sometimes that has a cost.”
Apple declined to comment on Best Buy's pricing but you can send the company some feedback here.
If you've talked to Best Buy about this $100 markup, let us know their explanation in the comments!
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