Apple Fires Engineer After Daughter's Video of iPhone X Goes Viral

Apple Fires Engineer After Daughter's Video of iPhone X Goes Viral

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Apple has fired an engineer that worked on the iPhone X after a video of the device taken by his daughter went viral.

Brooke Amelia Peterson published a vlog about a week ago which covered a day of shopping and pizza with her parents at the Apple cafeteria. The video had about a minute of footage showing the iPhone X. Her father paid for the meal using Apple Pay and let Peterson handle the smartphone briefly.

After making it to YouTube's Trending list, the video was pulled without explanation. Now, in a tearful video posted to her channel, Peterson reveals that Apple fired her father.

"Apple asked me to take it down and I took it down right when they asked me to because I respect Apple. I had no idea that this was a violation. He takes full responsibility for letting me his iPhone X. Apple let him go. At the end of the day when you work for Apple it doesn't matter how good of a person you are, if you break a rule, they have no tolerance."

The video came well after Apple had unveiled the device, offered hands-on access to the press, and allowed numerous YouTubers to post video reviews with the iPhone X. The firing of Peterson's father seems like an incredibly harsh move. A suspension may have been more appropriate.

Do you think Apple should have fired the engineer? How does this reflect on your opinion of Apple? Let us know what you think in the comments.

You can watch both videos below...




Himanshu Patel - October 31, 2017 at 8:38pm
actually, Apple Inc. is right. employees have to follow policy or else whats's the use of policies. you cannot take these things casually.
Ivan Himboski - October 31, 2017 at 12:49pm
If you’re considering working for Apple Inc., make sure you do your homework first. You’ll find lots of examples of how Apple devalues its employees. The problem is, for every engineer they fire for whatever reason, there are ten more with stars in their eyes about the prospect of working there. If you’re creative and need the support of your company when you take risks, consider working somewhere else. Having worked there and at other high-tech firms, I decided to leave. I’m not bitter, it was my choice, but you should know that the culture there is very political and employee-unfriendly. If they make you an offer and you accept it, just remember to keep your mouth shut and ‘stay in your lane.’
Jim Curtis - October 31, 2017 at 10:46am
I love Apple. Apple products. But. Think Apple’s firing of this engineer “BULLSHIT”. The keynote was out. People were already posting on YouTube.!
Ericsworld - October 31, 2017 at 6:26am
This is all coordinated to promote the phone. Let's not forget about the insident with the Iphone 4 left at a bar in San Jose!
TiestoMuzik - October 30, 2017 at 11:02pm
Is it me or SHE LOOKS LIKE HERBERT FROM FAMILY GUY? LMFAO
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