The initial beta rollout involves a few thousand artists who will test the product and see what adjustments and expansions, if any, should be made before Apple Music for Artists opens in the Spring to the several million artists with content on the iTunes and Apple Music platforms. Later plans call for a mobile app.
The dashboard offers statistics including current number of plays, spins, song purchases, and album purchases. You can specify a time period for reports ranging from the last 24 hours to since the launch of Apple Music in 2015. An Insights panel showcases key bullet point milestones such as all-time number of plays and purchases for specific songs or cumulatively.
A global maps lets musicians select any of 115 countries in which the service is available and drill down to individual cities to see which of their songs are most popular in each area. You can even examine listener demographics per city. For example, you can see how many females ages 16-24 in Los Angeles have listened to a particular song. This could help artists determine the best stops for a tour or even help plan a set list for a particular city.
It's also possible to view all Apple-curated playlists on which you appear, seeing the number of plays and trends over time.
More details in the full report below!