The Cupertino, California-based technology giant is working on noise-canceling, over-ear headphones that rival headsets from market leaders like Bose and even the company’s own Beats by Dre brand, according to people familiar with the product’s development. The company plans to launch the headphones as early as the end of this year, but has faced development challenges that might push back the release, the people said.
Similar to development of the HomePod, work on the new headphones has been on and off over the past year. Sources say there have been multiple redesigns and note it's possible Apple could change the design again or even scrap the project altogether.
Currently, the headphones are set to target the high-end of the market. In addition to noise-canceling features, Apple plans to equip the over-ear headphones will similar wireless pairing to the AirPods. A new wireless chip is said to enable 'Hey Siri' voice activation on the next generation AirPods.
It's believed that the new headphones will be priced towards the upper end of the market. Currently, Apple's Beats Studio 3 headphones retail for $349.95 but can be found on Amazon for $279.99.
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