Apple Now Offers More App Store Ad Variations With Search Ads Advanced

Apple has announced that developers can now create more App Store ad variations with Search Ads Advanced.

Search Ads provides an efficient and easy way to promote your app at the top of App Store search results. Now you can create more ad variations using all of the screenshots and app previews from your App Store product page.

Apple notes that you can use Creative Sets to make ad variations that align to your ad group keyword themes or audiences. Each Creative Set includes screenshots and app previews you select from your App Store product page.


Why add a Creative Set
● More ad variations
Creative Sets enable you to leverage additional App Store assets to create more ad variations. These will run in addition to the current image and text ads that Search Ads automatically creates for your app. You can have up to 10 Creative Sets per ad group.

● Improved ad performance
Align relevant groups of screenshots and app previews to specific ad group keyword themes or audience refinements such as gender, age, location.

● Ensure best results
Search Ads machine learning optimizes to show the creative achieving the strongest user response.

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