The well known analyst returned today with his first investor note since leaving KGI Securities for his new firm, TF International Securities. The note predicts a 'more aggressive' pricing strategy in an effort to boost shipments.
Apple is reportedly concerned about the "negative impact of a higher price" for its 2018 lineup after receiving some blowback on the price of the iPhone X.
Kuo predicts the following price points for Apple's new smartphones.
● 6.5-inch OLED iPhone X Plus: $900 - $1000
● 5.8-inch OLED iPhone X (2nd Gen): $800 - $900
● 6.1-inch LCD iPhone: $600 - $700
We forecast that Apple will adopt a more aggressive price policy for the following reasons: (1) concern over the negative impact of a higher price in a mature smartphone market on selling momentum, (2) improved cost structure, which is mainly attributed to assembly yield improvements of end product & 3D sensing and cost reduction of components, and (3) increasing users of Face ID benefiting the promotion of the Apple service and ecosystem.
Kuo believes all three new iPhones will be unveiled and launched in September. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.