When Apple introduced the App Store on July 10, 2008 with 500 apps, it ignited a cultural, social and economic phenomenon that changed how people work, play, meet, travel and so much more. Over the past decade, the App Store has created a safe place for users of all ages to get the very best apps and a vibrant app economy for developers of all sizes, from all over the world, to thrive. Today, customers in 155 countries are visiting the App Store more often, staying longer and downloading and using more apps than ever before.
I. The App Store Opens Doors for Developers, Puts an All New Experience in the Hands of Customers
The App Store provides a groundbreaking solution for developers to distribute their software and consumers to experience apps like never before.
II. Mobile-First Businesses Thrive
The App Store propelled new industries and changed how customers interact with businesses and start-ups like Calm.
III. Gaming Takes Off, Reaches New Fans
The App Store is the most popular marketplace for games, offering everything from new and original genres to beloved favorites such as Pokémon Go.
IV. In-App Purchase, Subscriptions Unlock Experiences
In-app purchase allows developers to offer apps for free, so customers can try them out before paying to unlock additional functionalities, while subscriptions in apps like Headspace also help customers get access to new features.
V. Streaming Entertainment Takes Off
More customers are watching TV shows, movies and video on the go.
VI. Creativity, Productivity and Education Soar Beyond Office, Classroom Walls
Creativity, productivity and educational apps enable customers to learn in fun, engaging ways.
VII. Health, Fitness and Wellness Apps Surge in Popularity
Fitness apps like Sweat encourage iPhone, iPad and Apple Watch users to stay active and live healthier lives.
VIII. Accessibility Apps Empower Communities
Accessibility features built into iOS provide crucial support for customers with assistive needs.
IX. Coding Inspires Future Generations
Student developers at WWDC are committed to improving their software development skills, traveling from around the world to form a unique and supportive community at the conference and beyond.
X. New App Store Features Encourage Discovery
The new Today tab spotlights interesting app stories, while separate Apps and Games tabs make it easier for customers to dive in and discover new apps to download.
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