Live Blog of Apple's September 12 'Wonderlust' Special Event

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Thanks to all of our presenters, and thanks to everyone who worked on these amazing products that are so indispensable in our daily lives. Apple Watch Series 9, with our most powerful chip ever in Apple Watch, a brighter display, and a convenient new way to interact with your watch. and it's our first carbon neutral product. Apple Watch Ultra 2, our most rugged and even more capable watch, now featuring Apple's brightest display ever. iPhone 15 and iPhone 15 Plus, now with Dynamic Island, an incredible camera system featuring a 48 megapixel main camera and the power of A16 Bionic in a gorgeous new design. and iPhone 15 Pro in titanium for a durable, light, and stunning finish. With the new A17 Pro, the fastest chip ever in a smartphone, a customizable action button, and our most pro camera system yet, featuring a 5X telephoto camera, these are the best and most capable iPhones we've ever made. At Apple, we strive to create innovative products and best-in-class experiences that help us do the things that matter most in our lives. Apple Watch and iPhone are essential. They're with us all the time and we use them throughout the day. Which is why we're so excited for you to begin using these incredible new devices. Thank you for joining us. Have a great day.

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Tim Cook is back.

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The iPhone 15 Pro will start at the same price as last year, $999. The iPhone 15 Pro Max, featuring the new 5X telephoto camera, will start at $1,199 with 256GB of storage, which also matches last year's price with this level of storage. We also have incredible offers from Apple and our carrier partners, including up to $1,000 off in the US when you trade in an iPhone 11 Pro or newer. All new iPhone models will be available for pre-order this Friday, September 15th. And they'll be available in stores next week on September 22nd. And starting next week, iCloud Plus is adding two new plans, 6 and 12TB, for even more room to keep your photos and videos safe. iCloud Plus also has great features that allow you to easily share your photos, automatically back up your iPhone, and so much more. And of course with family sharing, everyone in your household can get all the benefits of iCloud Plus. This is by far our best iPhone lineup ever, with Dynamic Island across the iPhone 15 lineup, incredible new camera systems and powerful features that you'll use throughout the day. And the iPhone lineup starts at just $429 with iPhone SE.

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Pre-order Friday September 15.
Release September 22

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Price is up but storage is as well.

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iPhone 15 Pro - $999
iPhone 15 Pro Max - $1199 with 256GB of storage.

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With a smartphone, the precious memories you capture on iPhone look incredible when viewing with Apple Vision Pro. Photos and videos look like like and panoramas expand to create an immersive experience that wraps around you. And there's one more unique feature we've created just for the world of spatial computing. With iPhone 15 Pro you can now capture spatial videos. We used it ultra wide and main cameras together to create a three-dimensional video. You can then relive these memories in a magical way on Apple Vision Pro. This is really important as your iPhone is with you all the time so you won't ever miss capturing a special moment using spatial video.

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Using a USB 3 cable with iPhone 15 Pro enables incredibly fast transfer speeds. So it's much faster to transfer your large Pro-Raw photos or Pro-Res videos to your Mac. And now you can use your iPhone with Capture One to shoot and instantly transfer 48 megapixel Pro-Raw directly to a Mac, easily creating a ProStudio suited for today's fast-paced needs. iPhone 15 Pro also supports recording ProRes video directly to an external storage drive. Video productions can quickly swap drives and keep iPhone as the main camera on set. Recording to an external drive enables even higher quality recording options, pushing ProRes 4K up to 60 frames per second for the first time. A great option for filmmakers to create cinematic slow motion. We are also introducing Log Encoding to make ProRes even more powerful for our Pro users, enabling more range and flexibility for visual effects and color grading in post-production. With Log Encoding, iPhone 15 Pro will be the first smartphone in the world to support the Academy Color Encoding System, or ACES, a global standard for color workflows making it easier for filmmakers to use iPhone in their production.

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The ultra wide camera is also improved with a new anti-reflective coating, better night mode and the latest smart HDR in addition to enabling one of our users' favorite features on the Pro models, macro photography. Macro is one of the seven lenses of the new Pro camera system with a 10x optical zoom range going from 13 to 120 millimeter focal length making iPhone 15 Pro Max more powerful and more versatile than ever.

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Up to 10,000 micro adjustments per second. That's twice as many as iPhone 14 Pro.

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Most advanced stabilization yet, a combined OIS and autofocus 3D module that moves in all three directions, a first for any smartphone.

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Let's talk about our zoom range. iPhone 15 Pro features a great 3x telephoto camera at 77mm focal length, ideal for classic portraiture. For iPhone 15 Pro Max, we're using the extra size of the larger iPhone to introduce something unique, our longest optical zoom yet, 5x optical zoom at 120mm focal length. We designed a state-of-the-art telephoto camera. Compared to iPhone 14 Pro Max, it has a 25% larger sensor, 100% focus pixels, and an f/2.8 aperture, the largest of any smartphone at this optical range. 120mm is a very useful focal length. Great for close-ups, wildlife photos, in getting closer to the sports action.

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iPhone can shoot high resolution photos in 24, 28 and 35mm focal length, a very important range for pro photographers. They can now quickly switch between these new options and even choose a new default lens, customizing their camera experience to their creative needs. iPhone 15 Pro also gets next generation portraits with focus and depth control, with 2 times better low light performance as you can see here in this beautiful shot. The smallest details of her expression are incredibly clear and contrasted with a dimly lit yet detailed background. You can really feel her emotion. In this photo, night mode is unbelievable. Now powered by photonic engine, we can capture more color and details than ever, from the warmth of her lipstick to the creases of her white dress. Enabled by the LiDAR scanner, night mode portraits also look stunning on iPhone 15 Pro. In this shot, we captured the intricate fabric of a sweater together with a beautiful bokeh of the lights in the background. And our latest Smart HDR delivers even more True to Life photos with greater dynamic range, as you can see here with the beautiful lighting on her face and the sun reflecting on her hair.

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iPhone 15 Pro features a more advanced 48 megapixel main camera with an even larger sensor than iPhone 15. The camera includes a new nanoscale coating to reduce lens flare brings high resolution to everyday photos, enables more focal lengths, and has better low light performance for portraits and night mode. When using all pixels of the Quad Pixel sensor, the main camera can capture unbelievable detail, like every little scale of this lizard. In addition to 48 megapixel pro raw, users can now shoot in 48 megapixel heif, with 4 more resolution than before. And with the power of our computational photography, we have the new super high resolution default for the main camera. 24 megapixel photos merge the best of low-lighting details together.

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On to the camera.

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Console games will soon be available on iPhone.

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Various game developers touting performance of iPhone 15 Pro.

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A taste of what games are possible on iPhone 15 Pro.

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Without sending your personal data to the cloud, powering features like typing more accurately with autocorrect, lifting a subject from a photo background, or creating a personal lance for users at risk of speech loss, A17 Pro has dedicated engines that enable Pro features. Those include the ProRes codec and a display engine that powers ProMotion and the Always-On display. We also included a dedicated AV1 decoder, enabling more efficient and high-quality video experiences for streaming services. iPhone 15 Pro also has the new USB-C connector, but for our Pro models, we included a new USB controller, an A17 Pro, that enables new workflows not possible before. This is the first iPhone with USB 3 speeds up to 10 Gbps. Using an optional USB 3 cable, that's up to 20 times faster than USB 2, enabling much higher transfer speeds. The groundbreaking innovation of A17 Pro is a brand new GPU with a new Apple-designed shader architecture, our biggest redesign in the history of Apple GPUs. This is a Pro Class GPU that expands what's possible on iPhones even more. We focused on three things, improving performance and efficiency, running complex applications, and adding new rendering features.

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6-core GPU

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Up to 10Gbps USB controller. USB 3.

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The A-Series chip powers every experience on iPhone. For iPhone 15 Pro, we developed a new generation of Apple Silicon that is a major step forward with changes throughout the entire chip, including a breakthrough new GPU. The foundation of this new chip is the transistor technology. This is the industry's first 3nm chip. These 3nm transistors are patterned using state-of-the-art extreme ultraviolet lithography. Elements of these transistors are just over 12 silicon atoms wide. A17 Pro features 19 billion of these transistors and means all of them to improve the performance, efficiency and features of our new chip. The new CPU features micro-architectural and design improvements for both our performance course and efficiency course. Our performance course are now up to 10% faster continuing to deliver the fastest single threaded performance in any smartphone, challenging even high end desktop PCs. Our efficiency course are also faster and remain unmatched in the industry, delivering three times the performance per watt on the competition. These are critical to iPhone as your most typical tasks run on these cores. The neural engine is now up to twice as fast from your chain learning models, allowing it to process up to 35 trillion operations

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2-high performance. 4 efficiency.

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6-core CPU

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A17 Pro.

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From the very first iPhone we've had the Ring Silent Switch, a quick and easy way to mute iPhone sounds. We wanted to make this even better so with iPhone 15 Pro we are reinventing the experience with a customizable action button. By default it's still a simple Ring Silent Switch. To toggle between Ring and Silent you you simply press and hold the button to confirm your intent. You also feel a distinctive haptic feedback for each state. And you can choose from a set of actions and easily switch between them. For example, with a simple press, you can start voice memos to quickly record a new idea or launch camera to capture that important moment. Activate a favorite accessibility feature like live speech, or you can use shortcuts to open up an even wider set of options from simply watching your favorite app to running your own custom shortcuts.

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Introducing new Action button.

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Titanium also introduces a new refined brush texture, enabled by a unique multi-step process that includes precision machining, sanding, brushing, and blasting. And while anodizing is commonly used on titanium, we chose to use a PPD coating as added protection while introducing color. These Apple-designed coatings are engineered with nanometer precision and take up to 14 hours to complete, resulting in four gorgeous finishes. Black titanium and white titanium beautifully harmonize with the back glass. Blue titanium highlights the materials elegance and natural titanium celebrates its raw metallic nature. There is also a new internal chassis architecture that makes iPhone more repairable.

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Same alloy used as on the Mars Rover.

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iPhone 15 Pro is packed with industry-first innovations and features our users are going to love. Powered by our most advanced Apple Silicon yet, it delivers the most incredible photos and videos. And we are thrilled to introduce our astonishing new Titanium Design. This is the most premium material we've ever used in an iPhone enclosure. Titanium is incredibly strong and durable. Yet at the same time it is much lighter making these our lightest Pro models ever. You'll feel it as soon as you pick it up. Titanium is just beautiful. It feels fantastic with the new contoured edges and we are also introducing the thinnest borders ever on an iPhone. This enabled us to reduce iPhone dimensions without affecting the display size. So together with the lighter weight and new edges, iPhone 15 Pro is a delight to hold in your hand. In addition to the strength of titanium, iPhone 15 Pro has the toughest glass based materials in the industry, including the ceramic shield front which is only available on iPhone. And there are two great display sizes to choose from, 6.1" for iPhone 15 Pro and 6.7" for iPhone 15 Pro Max.

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Thinnest borders ever.

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Lightest pro models ever.

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Titanium design.

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Our Pro models represent the very best of Apple innovations, advancing features across design, camera, performance, and more. The next generation Pro pushes each of these further in ways only Apple can, and I'd like to introduce it to you now.

iClarified - 2023-09-12 10:54:56
Tim Cook is back.

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$799 for iPhone 15. $899 for iPhone 15 Plus with carrier activation.

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FineWoven cases for iPhone.

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We're bringing USB-C to iPhone 15. It enables charging, transferring data, playing audio and video, and it's been built into Apple products for years. Now the same cable can charge Mac, iPad, iPhone, and even AirPods Pro second generation, which is updated with a USB-C connector. If your AirPods are low on power, You can charge them or even an Apple Watch right from your iPhone. We're also bringing USB-C to EarPods so they can work with iPhone 15 seamlessly.

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USB-C coming to EarPods

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AirPods Pro second generation updated with USB-C

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USB-C

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Access to satellite free for two years with iPhone 15.

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Covered with membership and available separately for none members.

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Launching in the US with AAA

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New Roadside Assistance via Satellite.

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Emergency SOS coming to Spain and Switzerland this month.

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iPhone 15 has second generation ultrawide band chip.

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A16 processor.

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2X telephoto.

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48MP main camera.

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Etched to created textured matte finish.

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Five colors. Pink, yellow, green, blue, black.

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Has color embedded throughout a single piece of glass.

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Sunny peak brightness 2000 nits. 2X iPhone 14

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Peak HDR brightness 1600 nits.

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"Starting from the front, it has the dynamic island, which has been a hit with our pro users. The dynamic island fluidly expands and adapts to your alerts and live activities, creating an experience that's so intuitive, it feels magical."

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iPhone 15 has an all new design that is simply gorgeous. Dynamic Island.

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iPhone 15.

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Showing video. Colorful cases.

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On to iPhone!

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Tim Cook is back.

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Order today. Available September 22

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Apple Watch SE - $249, Series 9 - $399, Ultra 2 - $799

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New band colors.

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95% recycled titanium.

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36 hours of typical use. 72 hours in low power mode.

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Ultra 2 also has a new advanced display architecture that pushes the brightness to a massive 3,000 nits. It's the brightest display Apple has ever created and makes Ultra 2 more readable in the harshest sunlight. To take advantage of this incredible display, we created an exclusive new watch face called Modular Ultra. It's the first to use the outermost edge of the display to show real-time data like altitude, depth, or the passing seconds. Modular Ultra can be customized to provide the most information at a glance of any digital watch face we have ever made. And now, Night Mode uses the ambient light sensor to activate automatically in the dark. day or night, Ultra has so much to offer.

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New Modular Ultra watchface.

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Apple Watch Ultra 2 gets powerful S9

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Now talking about Apple Watch Ultra.

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New Nike watch face.

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Repurposed yarn ban.

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Worked with Nike to design new bands that contain recycled material.

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This year we collaborated with Hermes with four new styles. Two woven, knitted, and moulded rubber.

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Introducing FineWoven.

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We will no longer use leather in any new Apple products including watch bands.

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Net carbon footprint of Apple Watch Series 9 is zero. Apple's first product to achieve this.

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Lisa is up to share more about the environmental initiatives at Apple.

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Rumor confirmed.

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Phasing out leather in iPhone cases.

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Mother nature asking for status of efforts.

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Skit regarding environmental efforts.

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New pink aluminum case.

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Will be available next month.

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Video showing off Double Tap in action.

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Enabled by neural engine.

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Double tap will also launch smart stack from your watch face.

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Double tap controls the primary button in an app.

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Today we're adding something really cool. Incredible new gesture that uses just your watch hand. We think you'll use this all the time. Introducing double tap. Just tap your index finger and thumb together twice. You can use double tap to answer a call. This same gesture also works to end a call.

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2000 nits display, double Series 8. Goes down to just 1 nit

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Ultrawide band chip

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You will now be able to access health data with Siri in English and Mandarin.

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29% more accurate dictation.

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18 hour battery life.

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4-core neural engine.

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Apple Watch Series 9 has been redesigned on the inside with S9.

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Deidre is up to talk about new device.

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Powerful new Apple Silicon.

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Series 9

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Next generation of Apple Watch.

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Jeff is up.

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Let's get started with Apple Watch.

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People are as exciting about Apple Vision Pro as we are.

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Touting the future Apple Vision Pro headset.

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Talking about new Mac Studio and Mac Pro, completing transition to Apple Silicon.

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Good morning, welcome to Apple Park. Announcements about two essential products, Apple Watch and iPhone.

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Ok, here comes Tim Cook!

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Featuring people who have been saved by the new Emergency SOS feature.

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Showing various family scenes.

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Like usual we have a video.

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We're about to get started!

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We will be providing coverage of Apple's upcoming 'Wonderlust' special event right here, beginning September 12, 2023 at 10:00am PT / 1:00pm ET.


Apple is widely expected to unveil four new iPhone models next month, including: iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. While the iPhone 15 and iPhone 15 Pro are both expected to get Dynamic Island and Ceramic Shield; rumors have suggested that the iPhone 15 Pro will have thinner bezels, a titanium frame, and 8GB of RAM.

The iPhone 15 Pro will likely utilize an A17 Bionic chip made with TSMC's 3nm process, while the iPhone 15 and iPhone 15 Plus will stick with the A16 Bionic and 6GB of RAM. All four models will purportedly have Qualcomm's 5G Snapdragon X70 modem and a USB-C port, enabling faster charging and faster data transfer.

Finally, it's predicted the iPhone 15 Pro Max will feature a periscope telephoto lens for better optical zoom while the iPhone 15 and iPhone 15 Plus could get a 48MP rear camera lens.

In addition to new iPhones, Apple will likely unveil new Apple Watch Series 9 models, as well as, an update to the Apple Watch Ultra and USB-C AirPods Pro.


Grab the Wonderlust event wallpaper and download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for full coverage of the event!