Tim Cook: Apple is Spending a 'Tremendous' Amount of Time and Effort on AI

Apple CEO Tim Cook revealed that the company is spending a 'tremendous' amount of time and effort on artificial intelligence and will unveil its work in the field later this year.

Cook made the statement during Apple's fiscal 2024 first quarter earnings call today. As expected, he also touted Apple Vision Pro as a breakthrough device.

Apple Vision Pro is a revolutionary device built on decades of Apple innovation and it's years ahead of anything else. Apple Vision Pro has a groundbreaking new input system and thousands of innovations, and it will unlock incredible experiences for users and developers that are simply not possible on any other device. There is already so much excitement behind this product from reviewers, customers, and developers. They are praising everything from the incredible experience of watching a movie on a 100-foot screen to remarkable new machine learning capabilities like hand tracking and room mapping. We can't wait for people to experience the magic for themselves.
Moments like these are what we live for at Apple. They're why we do what we do. They're why we're so unflinchingly dedicated to groundbreaking innovation and why we're so focused on pushing technology to its limits as we work to enrich the lives of our users. As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence where we continue to spend a tremendous amount of time and effort, and we're excited to share the details of our ongoing work in that space later this year.


Recent reports suggest Apple could unveil some of its AI advancements at WWDC 2024; however, it will likely take until 2025 for Apple to fully scale its AI vision, an opportunity that competitors like Samsung will try to take advantage of.

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