Microsoft Files Opposition to Prevent Apple From Trademarking \'App Store\'

Posted January 12, 2011 at 11:12am by iClarified | Please help us and submit a translation by clicking here | 5752 views

Microsoft has filed an opposition to Apple's attempt to trademark the term 'App Store' arguing that it is a generic term commonly used in the public domain.

"App store" is a generic name that Apple should not be permitted to usurp for its exclusive use. Competitors should be free to use "app store" to identify their own stores and the services offered in connection with those stores. Microsoft’s motion for summary judgment should be granted and Apple’s application to register APP STORE refused.

After an initial overview of Apple's application, the Trademark Office refused registration of the mark APP STORE on the basis that it was merely descriptive of the services rendered. Apple then tried to claim that 'app' was a shortform for 'Apple'. This didn't fly either and was also rejected. Finally, Apple admitted 'app' was descriptive but said it should get the registration because the public would recognize APP STORE as belonging to Apple (and only Apple) because of the extraordinary success of the iTunes App Store, its extensive marketing and promotion of the APP STORE mark, and the unsolicited media coverage of Apple’s services.

You can find Microsoft's opposition filing here.

Read More


Share
Add Comment
Mannie - January 12, 2011 at 4:19pm
I think Apple should get the term. The phrase \"App Store\" meant nothing until Apple made it so.
terry - January 12, 2011 at 1:00pm
wow; didn\'t Microsoft successfully reigster \"windows\" as their trademark? You can\'t get much more generic than that.
Morgan - January 12, 2011 at 12:01pm
Microsoft = programs Apple = applications (apps) Apps didn\'t really exist before Apple.
Bob - January 12, 2011 at 11:29am
If it was up to apple everything in the dictionary an a \"i\" at the start of every word would be trademarked. That\'s just how retarded they are.
Follow iClarified
Facebook Messenger Gets 'Caller ID for Messaging'
Facebook has announced that it's rolling out ...
Apple Starts Shipping the Gold Apple Watch Edition
Apple has started shipping the gold Apple Wat...
Steve Jobs and Steve Wozniak Recall the Early Days at Apple [Video]
Check out this rarely seen video clip of Stev...
iPhone 6s to Get 2GB of LPDDR4 RAM, 32GB of Minimum Storage, Force Touch?
Apple Watch Orders Estimated at 30,000 Per Day in the U.S. [Chart]
Apple Watch orders started with bang but have...