Motorola's Anti-Apple Superbowl Commercial [Video]

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Posted February 6, 2011 at 10:51pm by Shalom Levytam

Motorola's Superbowl ad, 'Empower the People', takes aim at Apple's restrictive platform while promoting its new XOOM tablet.

Created by Anomaly New York, the ad entitled "Empower the People" is set in an Orwellian, 1984-esque world where technology – and people – are limited by restrictive platforms. Enter Motorola XOOM - the tablet to create a better world - and a new day with optimism, openness, freedom and empowerment.

Motorola XOOM redefines the tablet category by providing more ways to have fun, connect with friends and stay productive on the go. Out of more than 20,000 products announced at CES last month, the Motorola XOOM was named “Best in Show” by CNET and lauded with numerous accolades and awards.

Take a look below...

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vasodys - February 7, 2011 at 7:52am

Although i did not understand this ad, i love the product

Nasir - February 6, 2011 at 11:54pm

Someone said 'imitation is the best form of flattery'.

fs1034 - February 6, 2011 at 11:35pm

Pretty good commercial. It gets their point across, and does it artistically. Dunno how the actual product is though.

Tony - February 6, 2011 at 11:17pm

Doesnt look too bad... Just hoping the iPad Has all the upgrades we know it can and without apple holding back.

Steve Jobs - February 6, 2011 at 11:13pm

I see...Motorola trying to compete with our last years product! Don't worry Apple fans you won't be disappointed this year

shojus - February 6, 2011 at 11:39pm

Looks like they are smashing the hell out of last years model so hopefully "Steve Jobs" you are ready..... lol

Steve Jobs - February 6, 2011 at 11:52pm

I would hope they make a product better than our last years one...let's see about this years one