Apple's Integration of Twitter Triples the Signups from iOS

Apple's integration of Twitter has led to triple the daily Twitter signups via iOS, says CEO Dick Costolo.

"The iOS integration is going to be absolutely huge for us, even better than we thought it was," Costolo said. "I didn't realize how frictionless this would be," he added. "It's so native."

Speaking at the Web 2.0 Summit in San Francisco, Costolo said the company partnered with Apple because they share a similar product mentality of enhancing products by editing them down, and "offering simplicity in a world of complexity."


Costolo also revealed that users are sending 250 million tweets per day.

[via AllThingsD]