Apple is Already Building Prototype Television Sets

Posted October 24, 2011 at 3:00pm by iClarified | Please help us and submit a translation by clicking here | 9733 views

Apple has reportedly begun building prototype television sets, according to an investor note released by Piper Jaffray's Gene Munster.

Excitement over an Apple Television has been building since Walter Isaacson's biography of Steve Jobs revealed that the Apple CEO had 'cracked' the code to building a simple television.

"I'd like to create an integrated television set," Jobs told Walter Isaacson, his authorized biographer. "It would be seamlessly synced with all of your devices and with iCloud... It will have the simplest user interface you could imagine. I finally cracked it."

Munster notes that a significant hurdle to a television set is the combining of live television with iCloud media. "Perhaps this code is precisely what Jobs believed he has 'cracked,'" Munter suggests, adding that Apple could use the new Siri voice activated system "to bolster its TV offering and simplify the chore of inputting information like show titles, or actor names, into a TV."

Munster's Data Points:
● Based on Jan-11 meetings in Asia (not with component suppliers), we believe Apple is investing in manufacturing facilities and securing supply for LCD displays. These displays could range from 3.5" mobile displays to 50" television displays.
● More recently, in Sept-11 we met with a contact close to an Asian component supplier who indicated that prototypes of an Apple television are in the works.
● As recently as May-11 the US Patent & Trademark Office has published Apple patents relating to television-specific technology. In an Oct-06 patent application Apple filed for patents related to software for browsing and recording live television, features most closely related to, but not currently available in, the Apple TV.
● More recently, in US patent 7,865,927 published in Jan-11, Apple explores advanced TV broadcast menus (see image). In these patents, Apple refers to a system that could "include a set-top box with or without a digital video recorder (DVR) (or, personal video recorder (PVR). In other example implementations, a display with built-in functionality (e.g, a television)."

Munster estimates an Apple Television could add $2.5b or 2% to revenue in CY12, $4.0b or 3% in CY13 and $6.0b in CY14."

[via FORTUNE]


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2Pac - October 27, 2011 at 3:16am
Hope this has a retina display. LOL jk
Mustang - October 25, 2011 at 2:29pm
I guess if Siri will be present, we won't even need a remote. Siri will do everythig for us. If you want to put some volume up you will just probably raise your hand a bit or something and TV's front cam will take that as a sign...
Donald Monlmo - October 24, 2011 at 9:37pm
If you ever look at the TVs in the stores, they look so much better than your TV at home. There are many reasons to that, this article explains why the stores in the TV look so much better. http://explainlikeakid.blogspot.com/2011/10/why-tvs-in-store-look-better-than-your.html
Danny - October 24, 2011 at 5:39pm
Im sure they'll use LED. And prob SIRI with some sort of a weird but cool looking remote.
MICHO - October 24, 2011 at 4:39pm
WELL THEY BETTER NOT DOWN SIZE ON TECHNOLOGY LIKE THERE IS 4G OUT BUT THEY ARE STILL USING 3G IMAGINE THIS LED IS OUT BUT APPLE USES LCD FOR THEIR TV AND THEN YOU WANT TO GET APPLE'S TV BECAUSE IT HAS BETTER SOFTWARE BUT NOT HARD WARE!!!! THEY ALREADY RUINED THE PHONE MARKET PEOPLE JUST GET THE IPHONE BECAUSE OF THE APPS AND IM SURE PEOPLE ARE JUST DYING TO GET 4G ON IPHONE! SO DON'T LET APPLE RUIIN YOUR TV EXPERIENCE UNLESS THEY HAVE A TV THAT WILL MATCH UP TO SAMSUNGS OR THE HIGHEST TV MANUFACTURER AS IN HARDWARE OR ELSE THEY WILL ALWAYS KEEP PLAYING YOU TO EMPY YOUR POCKETS FOR CHEAP TECHNOLOGY. THANK GOD SAMSUNG ACTUALLY DOES ALL THEY CAN TO GIVE YOU THE BEST TV EXPERIENCE NOT ONLY SAMSUNG BUY SONY AND VIZIO THEY GO ALL OUT TO MAKE SURE YOU HAVE THE BEST PRODUCT! APPLE DON'T RUIN THIS!
rick - October 24, 2011 at 5:07pm
I think your keyboard is broken.
omdogg - October 24, 2011 at 7:12pm
You do know that the iphone 4s can use "4g"? And did you know there is no true "4g", its more like 3.5g.
Big black azz - October 24, 2011 at 8:45pm
haha this dude has axe to grind with ole Apple. apple tv with ios and Siri? kinda like that idea, and iOS device could be used as remote! think I should patent these ideas hahaha
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