Apple Looks to Combat iPhone Scalpers With New Reservation System

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Posted January 30, 2012 at 7:19pm by iClarified

Apple Hong Kong is using an online reservation system for iPhone sales in what appears to be an effort to combat scalpers, reports 9to5Mac.

Here's how Apple describes the process:

Due to high demand, we are accepting a limited number of iPhone reservations per day. To request an iPhone reservation, please choose your store and the iPhone you want. If we have an iPhone reservation for you, you'll receive a confirmation email by 9:00 p.m. tonight that includes the time when you can pick up your iPhone tomorrow. A government-issued photo ID matching the name and ID number on your reservation is required for iPhone purchases. If you don't receive an email, we were unable to reserve an iPhone for you, and you can try again another time. Only those who receive an email confirming their reservation will be able to purchase an iPhone; we will not be selling iPhone 4 or iPhone 4S to walk-in customers.

A system such as this would likely work to address the enormous in-store demand for the iPhone 4S in China.

Read More [via 9to5Mac]

Apple Looks to Combat iPhone Scalpers With New Reservation System

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merliner - January 31, 2012 at 2:17am

just make sure apple hk knows how to authenticate the email printouts people bring in. anyone savvy enough, can make one up. just think what also can happen when someone with a fake email printout comes in demanding their iPhones, compound that with those that do bring in a real one.

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