09:48 AAPL Apple pulls back sharply from highs as CNN Citizen Journalist report circulates regarding Steve Jobs' health (100.71 +0.51) -Update-

According to Silicon Alley Insider, CNN Citizen Journalist says Apple's Steve Jobs was rushed to ER after a heart attack. CNN's iReport says "Steve Jobs was rushed to the ER just a few hours ago after suffering a major heart attack. I have an insider who tells me that paramedics were called after Steve claimed to be suffering from severe chest pains and shortness of breath. My source has opted to remain anonymous, but he is quite reliable. I haven't seen anything about this anywhere else yet, and as of right now, I have no further information, so I thought this would be a good place to start. If anyone else has more information, please share it."

09:53 AAPL Apple: AAPL denies Steve Jobs heart attack report 'is not true'-- Henry Blodget -Update-

10:10 AAPL Apple spokesman confirms with CNBC that rumors about Jobs' health are not true (102.47 +2.37) -Update-