Zynga Acquires OMGPOP and Its Draw Something App for $200 Million

Zynga has acquired OMGPOP and its popular Draw Something app for $200 million, according to AllThingsD.

Zynga will get a New York-based team of about 40 people, and a series of games that OMGPOP has produced over the past few years. But the obvious target here is Draw Something, a sort-of social Pictionary game played on iPhones and Android handsets. The game is astonishingly popular, and the iPhone app sits atop iTunes "top paid" and "top free" lists, which is very unusual. Even more unusual: It is also the top grossing app at iTunes, based in large part on in-app purchases players make. People familiar with the company tell me it has recently been netting around $250,000 a day from the game - that's after Apple takes its 30 percent cut.

Zynga is scheduled to make a "news announcement" at 3pm eastern where it will likely reveal the acquisition.


You can purchase Draw Something by OMGPOP from the App Store for $0.99. A free version is also available.

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