Verizon Will Force Customers Switching to LTE Off Their Unlimited Data Plan

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Posted May 16, 2012 at 6:39pm by Shalom Levytam

Verizon plans to force grandfathered customers off their unlimited data plan when they make the switch to LTE, says Verizon Communications CFO Fran Shammo.

Speaking at the 40th J.P. Morgan Technology, Media and Telecom conference, Shammo said that as customers migrate to 4G LTE they will no longer be able to keep the $30/month unlimited plan and will have to purchase the company's data-share plan (which has yet to launch).

"Everyone will be on data share," Shammo said. "A lot of our 3G base is on unlimited," he said. "When they migrate off 3G they will have to go to data share. That is beneficial to us."

With the launch of the new data share plan, Shammo says that Verizon will move to a "revenue per account" metric to more accurately measure the company's business.

The next generation iPhone is widely expected to support LTE. This means that many Verizon iPhone customers looking to upgrade to the new device will lose their unlimited data plan.

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Verizon Will Force Customers Switching to LTE Off Their Unlimited Data Plan

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Buc0727 - May 17, 2012 at 5:32am

Sprint is the only ones staying unlimited but slow service bad

iJoke - May 17, 2012 at 2:34am

My grandfather flips the bird to you Verizon!

Arminium - May 17, 2012 at 2:06am

And go where? They all are doing it

ECC - May 17, 2012 at 12:34am

Same ole story...

NoGoodNick - May 16, 2012 at 9:20pm

I don't have a problem with it, after all, 4G is a lot more data hungry than 3G. But what I AM likely to get upset with if Verizon's plans to charge EVERYONE an "upgrade fee", and the fact they won't announce what they're planning to charge until the new iPhones come out.

qw1987 - May 16, 2012 at 10:45pm

4G can handle the bandwidth. That is the biggest advantage of 4G. The increased speed is just a nice extra. There is no legitimate explanation for this decision. It is simply a money grab.

qw1987 - May 16, 2012 at 6:50pm

I'm Shocked! Shocked, I tell you! Shocked! If Verizon had announced this in the beginning, I suspect that many of their current unlimited customers would have gone with the tired plans initially. The major benefit of the unlimited plan is use with LTE, which will really ramp up the data usage.

Brian - May 16, 2012 at 7:56pm

I like were the article say: That will be beneficial to us. No duh, Jerks!