The Apple Logo Was Once 'Upside Down' on Mac Notebooks

Early Mac notebooks had their Apple logo oriented upside down from how they are positioned now. In a blog post, former Apple employee Joe Moreno offers some insight into why that was.

We were told by the Apple design group, which takes human interface issues very seriously, that they had studied the placement of the logo and discovered a problem. If the Apple logo was placed such that it was right side up when the lid was opened then it ended up being upside down when the lid was closed, from the point of view of the user. (If you're currently using an Apple laptop made in the past eight years, then close the lid and you'll see that the Apple logo will be upside down from your point of view, but right side up when opened)

Obviously over time, Steve Jobs reversed his decision. Moreno notes that "Opening a laptop from the wrong end is a self-correcting problem that only lasts for a few seconds. However, viewing the upside logo is a problem that lasts indefinitely."


Read More [via TNW]