New York Times Subscribers to Get Full Content Access on Flipboard
The New York Times and Flipboard have announced a collaboration to deliver the latest news and journalism from the paper on Flipboard for iPad and iPhone starting Thursday, June 28.
This is the first time that The Times has offered paid subscribers full access to its content off a Times platform. Flipboard designed the authentication and navigation experience specifically for The New York Times.
Following authentication by Flipboard, Times subscribers will have full access to all content including full articles, videos, photo slideshows and blogs. By tapping on The New York Times logo, readers will be able to browse stories from various New York Times sections, everything from Politics to Business to Style. As with other New York Times news applications, the Top News section of the app is free to all.
"With the launch of NYT Everywhere, with Flipboard, we are continuing our effort to extend the user-experience across a variety of platforms to reach readers where they want to access our journalism," said Denise Warren, general manager, NYTimes.com and senior vice president and chief advertising officer, The New York Times Media Group. "We're excited to offer our subscribers the option of Flipboard's rich experience and also to bring our authoritative news, opinion and superior multimedia to a new audience of Flipboard users who may not yet be Times subscribers."
"There are more and more people reading on mobile devices every day. And it's more important than ever that great content be discoverable, beautiful and sustainable on these devices," said Mike McCue, CEO of Flipboard. "With Flipboard we've tried to create a path to all three-where publishers can be found, articles and images easily paged through, advertising enjoyed and now subscriber models supported."
You can download Flipboard from the App Store for free.