Former Apple SVP is Working on a Cloud Computing Startup

Posted June 29, 2012 at 8:08pm by iClarified | Please help us and submit a translation by clicking here | 6893 views

Former Apple SVP of Software Engineering Bertrand Serlet is reportedly working on a new cloud computing startup, says Business Insider.

Serlet has spent much of the time since his departure from Apple working with at least two other former Apple employees to launch a cloud computing startup in downtown Palo Alto called Upthere.

The startup is still in stealth mode, so information about it is scarce, but we've uncovered a few details about the company through job postings, trademark requests, domain name registrations and tweets from employees.


The site uncovered a trademark application that describes the company as being a "cloud hosting provider" which offers "consulting services in the field of cloud computing."

Based on job postings they've seen "it's clear the startup is looking to rethink the way people store files in the cloud."

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mike - June 30, 2012 at 5:13pm
is he working on Skynet?
sam - June 30, 2012 at 1:38am
the terminator is real!!!!!!
AmriiBacchus - June 30, 2012 at 12:45am
Good golly ms Molly he's a cyborg... :-/
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